Client Overview - Cartell Vehicle Detection
What They Do:
Few companies can rightfully claim to be the pioneer in their field, but Cartell can. In 1975, under the name Preferred Technologies Group, they were the first to use magnetometer technology in vehicle detection products for the consumer market. Since then, Cartell has sold its products exclusively through distributors and dealers/installers. In 2009, they decided to also go directly to consumers.
How I’ve Helped Them:
Working with a marketing/graphic design firm, I guided the client through the brand development process and helped establish strategic direction. Continuing in the role of marketing counsel, I have also created a wide variety of marketing materials.
Services I’ve Provided:
Brand Development
Strategy Formulation
Advertising
Brochures & Printed Collaterals
Direct Mail
Website Consulting
Trade Show Materials
Video Development
More
Length of Relationship:
1 1/2 years, ongoing
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